Demand generation: ABM how it should be | Common Room
Demand generation
Run campaigns with real buyer context — not assumptions
Uncover the person and account behind every buying signal with agentic signal capture and waterfall enrichment. Pass over qualified leads that reps can actually convert.
What's wrong with the status quo?
Sales and marketing misalignment
Sales reps hate the leads that marketing passes over because they're not actionable—e.g., "Someone from some large account read an article.”
Static account prioritization
ABM is ineffective because it's only based on static firmographic criteria, not from meaningful buying signals.
Dark funnel blindness
Investment dark funnel channels is not attributable or actionable because it’s impossible to uncover the person or account behind the activity.
Give reps the leads backed by real buying behavior.
ABM how it should be
Inform account prioritization with stronger intent signals like hiring trends, product usage, social engagement, and more. Uncover the person behind the signal and point ads at the person behind the intent.
See what buyers do before they convert
Scale high-converting MQLs by uncovering the person and account across dark funnel channels like LinkedIn, GitHub, Slack, and dozens more.
Prioritize accounts based on real behavior
Unlock the ability to score dark-funnel actions with flexible scoring models that weigh both buying behaviors and fit criteria.
AI that keeps your data accurate, complete, and usable
Automatically fill in the blanks with Person360™—our AI-enhanced waterfall enrichment engine that spans dozens of providers. No complex setup or additional cost per enrichment necessary.
Automate marketing workflows
Trigger workflows to automate CRM syncs, send real-time alerts, or enroll leads in nurture sequences based on any combination of signals or attributes.
Real results from real teams
74% more pipeline in 1 quarter
“Once our reps got their hands on Common Room, the response was unanimous: ‘Buy it, please.’ We sourced pipeline right away running plays from product usage, web visits, GitHub activity—you name it.”
Jason Klumpp
Director of Sales Development, Semgrep
Read full story](/content/customers/semgrep-warm-outbound-grow-pipeline/index.html)
Learn how Common Room’s buyer intelligence informs our full revenue OS.
Find your best buyers.
Request demo
Learn more about marketing
- [Playbook\
Convert LinkedIn audiences with signal-based ad targeting
Target LinkedIn ads based on buying signals.
- [Blog post\
Your ABM Stack Knows an Account Is Warm, But You Have No Idea Who to Call
Aug 14th, 2026·5min read
Your ABM stack tells you an account is in market. It won't tell you who. Here's how person-level signals close that gap.](/content/blog/person-level-signals-abm-stack/index.html)
- [Blog post\
How to Find the Real Buying Committee Behind Your Hot Accounts
Aug 6th, 2026·6min read
Mason Cosby and Davis Potter on why account scores stall deals, the 8 roles in every buying committee, and how to know exactly who to call, when, and why.](/content/blog/abm-webinar-recap/index.html)