Person360™ | Common Room
Turn scattered buyer activity into one profile you can act on
Stitch anonymous and known activity into one accurate person-level profile, enrich every contact with AI-powered waterfall data, and keep it all fresh with Person360™, Common Room's identity resolution engine built to help you prioritize the right buyer, every time.
- Accuracy
Get the highest match rate on the market
Uncover and enrich more prospects with AI-enhanced matching that goes beyond email to find reliable unique identifiers. Person360™ delivers 30-50% higher match rates and keeps titles and companies current as people change roles. You get fewer bounced sequences, fewer "wrong person" call-backs, and prioritization that still holds up at the end of the week.
- Identity
Automatically surface the best prospects
Link website visits, product usage, community activity, and CRM rows back to one person and account. AI-enhanced identity merging cuts duplicate records by up to 79%. RevOps stops cleaning the same contact twice, and reps open one complete profile instead of four half-answers. Plus, serve up prospects most likely to convert with RoomieAI™ Orchestrate, our AI agent that does scoring and prioritization for you.
Learn more about RoomieAI™.
- Coverage
Fill the fields you need without running a provider stack
Run agentic waterfall enrichment across dozens of providers automatically. Consolidate buyers into one managed flow, and sellers still get the phone, title, and firmographic detail they need to route, personalize, and follow up the same day.
See how Person360™ works with Engage.
- In-Flow Prospecting
Enrich, score, and act, without leaving LinkedIn
Enrich any profile, pull in new prospects, and generate personalized warm intros straight from our Chrome extension. Every prospect comes scored against hundreds of buying signals, with models you can customize by fit or behavior across accounts and contacts.
Learn more about enriching on the go with our Chrome Extension.
Real results from real teams
Learn how Common Room’s buyer intelligence informs our full revenue OS.
Common questions
What is Person360™?
Person360™ is Common Room's identity resolution engine providing unmatched enrichment across contacts and accounts. It stitches anonymous and known activity into one accurate person-level profile, then enriches it so go-to-market teams can prioritize the right buyer from a single deduplicated view.
How does Person360™ work?
It connects anonymous and known activity across channels, matches those touchpoints to real people and accounts, and enriches each profile through an AI-powered waterfall so teams can prioritize the next best action without rebuilding the record by hand.
How is Person360™ different from a typical enrichment or contact database tool?
We built Person360™ as a live identity layer, not just a contact lookup. It ties first-party activity to external buyer context, runs managed AI waterfall enrichment that fills gaps across all fields, and uses AI-enhanced identifiers that deliver 30-50% higher match rates in bakeoffs while cutting duplicate records by up to 79%.
Who uses Person360™?
RevOps and sales ops leaders use Person360™ to clean CRM identity, consolidate enrichment vendors, and harden prospecting infrastructure, while sales and marketing leaders use it when they need a trusted person-level view that reps will actually open and work.
Can Person360™ identify people who only show up with personal emails or anonymous web activity?
Yes. It connects incomplete identifiers, including personal email signups and anonymous website activity, to a business person and account whenever it finds a confident match, so teams move from "someone at the company" to a specific buyer they can prioritize and reach.
How does Person360™ help with CRM data quality?
It reduces duplicate person and account records through AI-enhanced identity merging, fills missing contact fields through managed waterfall enrichment, and keeps titles and firmographics fresher over time so routing, AI workflows, and outreach start from records teams trust instead of cleanup queues.
Can Person360™ replace our existing enrichment vendors?
Yes. Many teams use Person360™ to consolidate enrichment vendors into one managed waterfall with no per-enrichment cost and no multi-provider orchestration burden, and it can also sit alongside your stack when you need a stronger identity and match layer without a rip-and-replace project.
Find your best buyers.
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