Demandbase Integration Guide | Common Room (Docs)

Demandbase Integration Guide

Last updated Sep 23rd, 2026

Combine account-level intent data from Demandbase with first-party person data from Common Room Person360™ to prioritize your account-based approach and identify economic buyers, product users, active Contacts, and other prospects in market.

Availability

Demandbase is available on all plans.

How to get started

  1. Ensure that your Demandbase data is accessible via fields on your Salesforce objects (e.g. lead, contact, account, opportunity) or Hubspot (e.g. contact, company, deal)
  2. Create custom fields in Common Room that will store the Demandbase data
  3. Use our inbound data field mapping for Salesforce or Hubspot to map the Techtarget data into Common Room

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