Dark funnel: Light up the dark funnel | Common Room
Light up the dark funnel
Uncover contact-level data behind dark funnel activity with agentic signal capture. Take credit for dark social performance. Pass over leads reps actually want to work.
What's wrong with the status quo?
Buying signal blindness
Real buying intent on social, community, open source, and other dark funnel channels is missed.
Missed enrichment
When signals are captured, the person and account behind the signal are unknown, making prioritization impossible.
Account-level intent
ABM and intent tools only offer light intent signals at the account-level that reps can’t convert.
Real intent. Real prospects. Real results.
Never miss a signal with agentic dark funnel capture
With our RoomieAI™ Capture agent, dozens of out-of-the-box signals, and 50+ native dark funnel integrations, you can rest assured that no signal will get missed again.
Uncover the prospect behind the dark funnel activity
Uncover the person behind the dark funnel activity with AI-enhanced matching that traces identity from many unique identifiers. Fill in the blanks needed for prioritization with waterfall enrichment that automatically enriches hundreds of attributes—no PhD required.
Add a new source of qualified leads to the mix
Score and send leads to your marketing automation platform or CRM with easy-to-setup integrations and simple, powerful workflows to automatically sync leads to campaigns.
Keep tabs on dark funnel activity
With native integrations to Slack, LinkedIn, X/Twitter, GitHub, and dozens of other dark social channels, you can keep a pulse on user actions and sentiment from one command center.
Scoring that combines dark funnel signals and fit
Build a more accurate scoring model by incorporating hundreds of buying signals at every stage of the funnel. Customize scoring models across accounts and contacts based on fit or behavior.
Real results from real teams
[74% more pipeline in 1 quarter
\“Once our reps got their hands on Common Room, the response was unanimous: ‘Buy it, please.’ We sourced pipeline right away running plays from product usage, web visits, GitHub activity—you name it.”
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\ Jason Klumpp
\ Director of Sales Development, Semgrep
\ Read full story
Learn how Common Room’s buyer intelligence informs our full revenue OS.
Find your best buyers.
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Learn more about dark-funnel
- [Playbook
**Automate account research with agentic AI**
\Instantly scale deep research across every rep’s book of business.](/content/playbooks/automate-account-research-with-agentic-ai/index.html) - [Blog post
**A new way to ABM: How we’re fixing sales and marketing misalignment**
\See how Common Room's customer intelligence platform powers person-level ABM that aligns sales and marketing.](/content/blog/new-abm/index.html) - [Blog post
**Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room**
\See how Common Room's Bombora integration helps you make ABM actionable across sales and marketing.](/content/blog/bombora-intent-data-abm/index.html)